E-PolyLearning

16. In positioning statement, the first thing that must be stated is
a. target segment
b. market segmentation
c. differentiation
d. positioning
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Answer: (a).target segment

17. The traits that can help defining someone's personality includes
a. self-confidence and dominance
b. defensiveness and adaptability
c. scalability and autonomy
d. all of above
View Answer Report Discuss 50-50!
Answer: (d).all of above

18. Because of experience, the changes in individual behavior is referred as
a. learning
b. change in personality
c. change in brand image
d. none of above
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Answer: (a).learning

19. The variables such as market and product variability plays a role in designing of
a. positioning strategy
b. targeting strategy
c. differentiation
d. market segmentation
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Answer: (b).targeting strategy

20. The subcultures includes
a. nationalities
b. racial groups
c. geographic regions
d. all of above
View Answer Report Discuss 50-50!
Answer: (d).all of above

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