New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 9 of 10

Q81.
Considering non-personal communication channels, the billboards and posters are considered as
Discuss
Answer: (d).display media
Q82.
The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as
Discuss
Answer: (c).buzz marketing
Q83.
The 'idea-reducing stage' in new product development process consists of
Discuss
Answer: (c).screening of ideas
Q84.
According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be
Discuss
Answer: (a).introduction stage
Q85.
The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called
Discuss
Answer: (a).point of purchase promotion
Q86.
The personal selling step in which the sales person asks for an order to the customer is classified as
Discuss
Answer: (c).closing
Q87.
The sales force structure in which a sales representatives works to sell specific items of product line is classified as
Discuss
Answer: (d).product sales force structure
Q88.
Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as
Discuss
Answer: (c).sales promotion
Q89.
The theme of the message content which is related to self-interest of audience is classified as
Discuss
Answer: (c).rational appeal
Q90.
The method of managing advertising budget at the level company can have money for is classified as
Discuss
Answer: (b).affordable method
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