New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 6 of 10

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Q51.
In product life cycle, the new products are cause of

a.

growth

b.

maturity

c.

decline

d.

loss

Discuss
Answer: (a).growth
Q52.
The testing technique in which researchers measure customers responses to new products is called

a.

controlled test markets

b.

simulated test markets

c.

free test markets

d.

uncontrolled test markets

Discuss
Answer: (b).simulated test markets
Q53.
The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

a.

integrated marketing communications

b.

integrated strategic channels

c.

integrated outbound channels

d.

none of the above

Discuss
Answer: (a).integrated marketing communications
Q54.
Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

a.

sales promotion

b.

personal selling

c.

public relations

d.

advertising

Discuss
Answer: (a).sales promotion
Q55.
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as

a.

percentage of sales method

b.

affordable method

c.

competitive parity method

d.

objective and task method

Discuss
Answer: (a).percentage of sales method
Q56.
If the product ideas source is company's own research and development department, it is said to be

a.

internal idea sources

b.

external idea sources

c.

systematic idea sources

d.

resourcing

Discuss
Answer: (a).internal idea sources
Q57.
The methods used to determine total budget for advertising its market offerings are

a.

affordable method

b.

competitive parity method

c.

percentage of sales method

d.

all of above

Discuss
Answer: (d).all of above
Q58.
The 'differentiated marketing' is also called

a.

mass marketing

b.

segmented marketing

c.

concentrated marketing

d.

micromarketing

Discuss
Answer: (b).segmented marketing
Q59.
The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

a.

print and broadcast media

b.

word-of-mouth influence

c.

buzz marketing

d.

display and online media

Discuss
Answer: (b).word-of-mouth influence
Q60.
The first step in process of developing new-product must be

a.

idea generation

b.

idea screening

c.

concept development and testing

d.

business analysis

Discuss
Answer: (a).idea generation
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