New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 2 of 10

Q11.
The management of new product development strategy includes
Discuss
Answer: (d).all of above
Q12.
The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of
Discuss
Answer: (b).crowdsourcing
Q13.
The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
Discuss
Answer: (b).supply chain management
Q14.
In the product life cycle introductory stage, the marketing objective is to
Discuss
Answer: (a).create product awareness
Q15.
The testing of new product concepts in group of targeted segment of market is called
Discuss
Answer: (b).concept testing
Q16.
The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in
Discuss
Answer: (d).behavioral segmentation
Q17.
The PLC stage which experience increased marketing outlays is said to be
Discuss
Answer: (a).maturity stage
Discuss
Answer: (a).customer centered product development
Q19.
The customers, distributors and suppliers collectively provide ideas for new-product development are classified as
Discuss
Answer: (a).idea's external sources
Q20.
The overlapping of steps for more efficient and effective product development with closely working departments is classified as
Discuss
Answer: (b).team based product development
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