Q. The PLC stage which experience increased marketing outlays is said to be

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Q. Finding new ways to create more satisfying products for customers is called

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Q. The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

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Q. The overlapping of steps for more efficient and effective product development with closely working departments is classified as

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Q. In marketing channels, the conflict occurs in marketing channels working at same level is classified as

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Q. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

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Q. In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

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Q. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

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Q. The fifth step in the process of new product development is

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Q. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

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Q. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

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Q. If the fast food chain has conflict to some of its franchises then this conflict is considered as

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Q. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

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Q. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

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Q. The type of channel arrangement includes

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Q. The marketing logistics are also called as

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Q. The competitors in the introductory stage of product life cycle are

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Q. The new competitors will enter in the market in the PLC stage called

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Q. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

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Q. In the product life cycle growth stage, the marketing objective is to

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