Q. The new competitors will enter in the market in the PLC stage called

View solution

Q. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

View solution

Q. In the product life cycle growth stage, the marketing objective is to

View solution

Q. The process of systematic search for gathering new product ideas is called

View solution

Q. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as

View solution

Q. The PLC stage in which new product is distributed for the first time is called

View solution

Q. The message framework design AIDA stands for

View solution

Q. The market segmentation based on customers race and nationality is an example of

View solution

Q. In the product life cycle decline stage, the marketing objective is to

View solution

Q. The theme of message content which directs to the audience sense of what is proper and right is classified as

View solution

Q. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as

View solution

Q. In the 'introduction stage' of product life cycle, the cost per customer is

View solution

Q. Considering non-personal communication channels, the radio and television are considered as

View solution

Q. In the product life cycle maturity stage, the marketing objective is to

View solution

Q. The set of stages through which the customers pass through while purchasing the market offerings are classified as

View solution

Q. In the 'decline stage of product life cycle' the per customer cost is

View solution

Q. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

View solution

Q. In product life cycle, the new products are cause of

View solution

Q. The testing technique in which researchers measure customers responses to new products is called

View solution

Q. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

View solution