Q. In the 'introduction stage' of product life cycle, the cost per customer is

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Q. Considering non-personal communication channels, the radio and television are considered as

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Q. In the product life cycle maturity stage, the marketing objective is to

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Q. The set of stages through which the customers pass through while purchasing the market offerings are classified as

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Q. In the 'decline stage of product life cycle' the per customer cost is

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Q. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

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Q. In product life cycle, the new products are cause of

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Q. The testing technique in which researchers measure customers responses to new products is called

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Q. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

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Q. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

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Q. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as

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Q. If the product ideas source is company's own research and development department, it is said to be

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Q. The methods used to determine total budget for advertising its market offerings are

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Q. The 'differentiated marketing' is also called

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Q. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

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Q. The first step in process of developing new-product must be

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Q. The communication channels such as buzz marketing and word-of-mouth influence are classified as

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Q. The process of buying a license or copyrights to produce any other company's product is called

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Q. After company has positioned itself, it should take steps to

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Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

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