Q. After company has positioned itself, it should take steps to

View solution

Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

View solution

Q. MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

View solution

Q. The major media channels such as print, display, online and broadcast are classified as

View solution

Q. In product life cycle, the stage in which sales are zero is classified as

View solution

Q. The temporary period of unusual high sales is called

View solution

Q. The customers in the decline stage are classified as

View solution

Q. The method of managing promotional budget to match the outlays of competitors is called

View solution

Q. The clothing lines distribution as casual clothes and formal clothes is a classic example of

View solution

Q. The sales of market offering in growth stage of product life cycle are recorded as

View solution

Q. The tests in test marketing are

View solution

Q. The 'marketing strategy statement' third part consists of

View solution

Q. The new brands a company develops with its own resources and R&D efforts are called

View solution

Q. The widely accepted and currently popular style in specific or given field of art is called

View solution

Q. In PLC stages, the phase in which products profits decline and product has been defended from competition is called

View solution

Q. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

View solution

Q. The broad categories of communication channels are

View solution

Q. The major strategies regarding promotion mix are

View solution

Q. Considering non-personal communication channels, the billboards and posters are considered as

View solution

Q. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

View solution