Q. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

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Q. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as

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Q. If the product ideas source is company's own research and development department, it is said to be

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Q. The methods used to determine total budget for advertising its market offerings are

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Q. The 'differentiated marketing' is also called

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Q. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

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Q. The first step in process of developing new-product must be

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Q. The communication channels such as buzz marketing and word-of-mouth influence are classified as

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Q. The process of buying a license or copyrights to produce any other company's product is called

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Q. After company has positioned itself, it should take steps to

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Q. According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called

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Q. MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of

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Q. The major media channels such as print, display, online and broadcast are classified as

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Q. In product life cycle, the stage in which sales are zero is classified as

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Q. The temporary period of unusual high sales is called

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Q. The customers in the decline stage are classified as

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Q. The method of managing promotional budget to match the outlays of competitors is called

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Q. The clothing lines distribution as casual clothes and formal clothes is a classic example of

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Q. The sales of market offering in growth stage of product life cycle are recorded as

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Q. The tests in test marketing are

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