Q. The market segmentation based on customers race and nationality is an example of

View solution

Q. In the product life cycle decline stage, the marketing objective is to

View solution

Q. The theme of message content which directs to the audience sense of what is proper and right is classified as

View solution

Q. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as

View solution

Q. In the 'introduction stage' of product life cycle, the cost per customer is

View solution

Q. Considering non-personal communication channels, the radio and television are considered as

View solution

Q. In the product life cycle maturity stage, the marketing objective is to

View solution

Q. The set of stages through which the customers pass through while purchasing the market offerings are classified as

View solution

Q. In the 'decline stage of product life cycle' the per customer cost is

View solution

Q. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

View solution

Q. In product life cycle, the new products are cause of

View solution

Q. The testing technique in which researchers measure customers responses to new products is called

View solution

Q. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

View solution

Q. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

View solution

Q. The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as

View solution

Q. If the product ideas source is company's own research and development department, it is said to be

View solution

Q. The methods used to determine total budget for advertising its market offerings are

View solution

Q. The 'differentiated marketing' is also called

View solution

Q. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called

View solution

Q. The first step in process of developing new-product must be

View solution