Q. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

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Q. In the product life cycle growth stage, the marketing objective is to

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Q. The process of systematic search for gathering new product ideas is called

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Q. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as

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Q. The PLC stage in which new product is distributed for the first time is called

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Q. The message framework design AIDA stands for

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Q. The market segmentation based on customers race and nationality is an example of

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Q. In the product life cycle decline stage, the marketing objective is to

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Q. The theme of message content which directs to the audience sense of what is proper and right is classified as

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Q. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as

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Q. In the 'introduction stage' of product life cycle, the cost per customer is

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Q. Considering non-personal communication channels, the radio and television are considered as

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Q. In the product life cycle maturity stage, the marketing objective is to

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Q. The set of stages through which the customers pass through while purchasing the market offerings are classified as

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Q. In the 'decline stage of product life cycle' the per customer cost is

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Q. Considering non-personal communication channels, the social networking sites, e-mail and company Websites are considered as

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Q. In product life cycle, the new products are cause of

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Q. The testing technique in which researchers measure customers responses to new products is called

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Q. The process which consists of coordination of communication channels to deliver and compelling message about company and its products is classified as

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Q. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as

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