Q. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

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Q. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

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Q. If the fast food chain has conflict to some of its franchises then this conflict is considered as

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Q. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

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Q. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

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Q. The type of channel arrangement includes

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Q. The marketing logistics are also called as

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Q. The competitors in the introductory stage of product life cycle are

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Q. The new competitors will enter in the market in the PLC stage called

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Q. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

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Q. In the product life cycle growth stage, the marketing objective is to

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Q. The process of systematic search for gathering new product ideas is called

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Q. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as

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Q. The PLC stage in which new product is distributed for the first time is called

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Q. The message framework design AIDA stands for

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Q. The market segmentation based on customers race and nationality is an example of

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Q. In the product life cycle decline stage, the marketing objective is to

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Q. The theme of message content which directs to the audience sense of what is proper and right is classified as

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Q. The sales of a product that are driven by temporary enthusiasm and brand popularity are classified as

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Q. In the 'introduction stage' of product life cycle, the cost per customer is

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