Q. In marketing channels, the conflict occurs in marketing channels working at same level is classified as

View solution

Q. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

View solution

Q. In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

View solution

Q. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

View solution

Q. The fifth step in the process of new product development is

View solution

Q. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

View solution

Q. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

View solution

Q. If the fast food chain has conflict to some of its franchises then this conflict is considered as

View solution

Q. The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

View solution

Q. The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

View solution

Q. The type of channel arrangement includes

View solution

Q. The marketing logistics are also called as

View solution

Q. The competitors in the introductory stage of product life cycle are

View solution

Q. The new competitors will enter in the market in the PLC stage called

View solution

Q. The method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called

View solution

Q. In the product life cycle growth stage, the marketing objective is to

View solution

Q. The process of systematic search for gathering new product ideas is called

View solution

Q. The PLC stage in which the distribution and promotion expenses are uncover able because of low profits is referred as

View solution

Q. The PLC stage in which new product is distributed for the first time is called

View solution

Q. The message framework design AIDA stands for

View solution