New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 3 of 10

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Q21.
In marketing channels, the conflict occurs in marketing channels working at same level is classified as

a.

steep conflict

b.

slope conflict

c.

vertical conflict

d.

horizontal conflict

Discuss
Answer: (d).horizontal conflict
Q22.
The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

a.

supply chain management

b.

marketing channels

c.

delivery channels

d.

value delivery network

Discuss
Answer: (d).value delivery network
Q23.
In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

a.

selective distribution

b.

intensive distribution

c.

inclusive distribution

d.

exclusive distribution

Discuss
Answer: (d).exclusive distribution
Q24.
If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

a.

flexible channel

b.

static channel

c.

direct channel

d.

indirect channel

Discuss
Answer: (c).direct channel
Q25.
The fifth step in the process of new product development is

a.

business analysis

b.

analyzing marketing strategy

c.

deciding marketing medium

d.

attracting new engineers

Discuss
Answer: (a).business analysis
Q26.
The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

a.

multichannel distribution system

b.

multichannel system

c.

multiple intermediary system

d.

multiple manufacturing franchises

Discuss
Answer: (a).multichannel distribution system
Q27.
The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

a.

exclusive distribution

b.

exclusive dealing

c.

inclusive distribution

d.

intensive distribution

Discuss
Answer: (b).exclusive dealing
Q28.
If the fast food chain has conflict to some of its franchises then this conflict is considered as

a.

steep conflict

b.

slope conflict

c.

vertical conflict

d.

horizontal conflict

Discuss
Answer: (d).horizontal conflict
Q29.
The system which calls for managing, motivating, selecting and evaluating performance of marketing channels over time is called

a.

vertical management

b.

horizontal management

c.

marketing channel management

d.

distribution management

Discuss
Answer: (c).marketing channel management
Q30.
The systematic blend of personal selling, sales promotion, advertising and public relations to communicate customer value is called

a.

promotion mix

b.

marketing communication mix

c.

strategic buyer behavior mix

d.

Both a and b

Discuss
Answer: (d).Both a and b
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