Q. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

View solution

Q. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as

View solution

Q. The management of new product development strategy includes

View solution

Q. The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of

View solution

Q. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

View solution

Q. In the product life cycle introductory stage, the marketing objective is to

View solution

Q. The testing of new product concepts in group of targeted segment of market is called

View solution

Q. The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

View solution

Q. The PLC stage which experience increased marketing outlays is said to be

View solution

Q. Finding new ways to create more satisfying products for customers is called

View solution

Q. The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

View solution

Q. The overlapping of steps for more efficient and effective product development with closely working departments is classified as

View solution

Q. In marketing channels, the conflict occurs in marketing channels working at same level is classified as

View solution

Q. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

View solution

Q. In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

View solution

Q. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

View solution

Q. The fifth step in the process of new product development is

View solution

Q. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

View solution

Q. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

View solution

Q. If the fast food chain has conflict to some of its franchises then this conflict is considered as

View solution