Q. The new product development stage in which the concept is tested whether idea has strong appeal is called

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Q. The arrangement of vertical management system in which non-dependent firms for production and distribution works together through contracts is classified as

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Q. The marketing channel that involves no intermediaries to made their products available to final buyers is classified as

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Q. The management of new product development strategy includes

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Q. The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of

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Q. The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as

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Q. In the product life cycle introductory stage, the marketing objective is to

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Q. The testing of new product concepts in group of targeted segment of market is called

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Q. The market segmented on the basis of knowledge level of customers regarding such as 'unaware, aware, interested and desirous customers' is included in

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Q. The PLC stage which experience increased marketing outlays is said to be

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Q. Finding new ways to create more satisfying products for customers is called

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Q. The customers, distributors and suppliers collectively provide ideas for new-product development are classified as

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Q. The overlapping of steps for more efficient and effective product development with closely working departments is classified as

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Q. In marketing channels, the conflict occurs in marketing channels working at same level is classified as

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Q. The network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as

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Q. In marketing intermediaries, the way of distribution in which few dealers distribute company's product in selective territories is classified as

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Q. If the company A works through website and sell its handbags only having no outlets anywhere then channel used by company A is called

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Q. The fifth step in the process of new product development is

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Q. The form of distribution system in which one firm setup more than one marketing channel to reach more than one customer segment is classified as

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Q. The strategy of distribution in which seller limits its dealers to not to sell any competitors products is classified as

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