Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 7 of 27

Q61.
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called
Discuss
Answer: (c).dissonance reducing buying behavior
Q62.
The cultural factors must include
Discuss
Answer: (b).social class
Q63.
In social class grouping, the white and blue collar workers with average pay can be classified as
Discuss
Answer: (c).middle class
Q64.
If product performance exceeds customer expectations, the customer is
Discuss
Answer: (c).delighted
Q65.
The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called
Discuss
Answer: (a).global firm
Q66.
The companies that targets market very narrowly is called
Discuss
Answer: (d).micromarketing
Q67.
Niche marketing helps more in
Discuss
Answer: (a).smaller firms
Q68.
The Toyota Corporation which produces several different brands of cars is an example of
Discuss
Answer: (b).segmented marketing
Q69.
The Royal Caribbean hotel chain which targets families and high energy couples is an example of
Discuss
Answer: (c).psychographic segmentation
Q70.
The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
Discuss
Answer: (b).whole channel view