Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 7 of 27

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Q61.
A challenge that is posed in the absence of defensive marketing leading to lower sales is called
Discuss
Answer: (a).environmental threat
Q62.
The 'inbound or outbound logistics' are the part of value chains
Discuss
Answer: (a).primary activities
Q63.
The network of specific suppliers and distributors to create superior value is called
Discuss
Answer: (a).supply chain
Q64.
The strategies such as diversification, penetration and market development are the part of
Discuss
Answer: (b).intensive growth
Q65.
The gathered and acted upon information about the market and its offerings is the part of
Discuss
Answer: (a).the market-sensing process
Q66.
A written document that summarizes the marketing objectives and how to achieve them is called
Discuss
Answer: (c).marketing plan
Discuss
Answer: (a).communicating the value
Q68.
Most of the time, the company's specialized departments handle the
Discuss
Answer: (a).support activities
Q69.
In the value creation, 'communicating the value' phase includes
Discuss
Answer: (a).utilizing the social media sources
Q70.
The shared values, norms, stories and beliefs characterizing the organization are called
Discuss
Answer: (a).organizational culture