Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 7 of 27

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Q61.
A need that is aroused up to sufficient level is called
Discuss
Answer: (b).motive or drive
Q62.
The second step in marketing research process is
Discuss
Answer: (b).develop research plan
Q63.
The customers keeping such information that supports their attitudes towards brand is classified as
Discuss
Answer: (b).selective distortion
Q64.
The research based on hypothesis suggestion and problem definition is classified as
Discuss
Answer: (b).exploratory research
Q65.
The process of watching customers in natural environment is called
Discuss
Answer: (b).ethnographic research
Q66.
According to brand personality traits, the 'sophistication' is concluded as brand being
Discuss
Answer: (d).charming and upper class
Q67.
A company's microenvironment, the ' customer markets' are of
Discuss
Answer: (a).5 types
Q68.
The social class who rely on relatives for assistance in trouble times and economic support considered as
Discuss
Answer: (b).working class
Q69.
The markets in which the market offerings are bought from sellers for reselling purpose are known as
Discuss
Answer: (b).reseller markets
Discuss
Answer: (c).personality and self-concept