Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 3 of 27

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Q21.
According to competitive positions, the main focus of market leader strategy is to
Discuss
Answer: (a).expand market share
Q22.
The Company wants to nurture, retain and grow its customer of the customer group called
Discuss
Answer: (a).True friend
Q23.
In 'stages of adoption process', the customer decides to become regular user in
Discuss
Answer: (d).adoption
Q24.
Segmentation of international markets on the basis of stability of governments is included in
Discuss
Answer: (d).political and legal factors
Q25.
The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of
Discuss
Answer: (a).geographic segmentation
Q26.
The market segments must be
Discuss
Answer: (d).all of above
Q27.
The adopter group 'laggards' are
Discuss
Answer: (d).tradition bound
Q28.
The social class group which earns through exceptional ability is best classified as
Discuss
Answer: (c).lower uppers
Q29.
A tool or process used to create more value for the customer is
Discuss
Answer: (a).value chain
Q30.
An area that company can profitably satisfies according to buyer's needs is called
Discuss
Answer: (a).marketing opportunity