Marketing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Strategy mcq questions that explore various aspects of Marketing Strategy problems. Each MCQ is crafted to challenge your understanding of Marketing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Strategy MCQs | Page 3 of 27

Q21.
The adopter group 'laggards' are
Discuss
Answer: (d).tradition bound
Q22.
The social class group which earns through exceptional ability is best classified as
Discuss
Answer: (c).lower uppers
Q23.
The 'undifferentiated marketing' is also called as
Discuss
Answer: (a).mass marketing
Discuss
Answer: (c).Both a and b
Q25.
The customers of smaller banks are considered as example of
Discuss
Answer: (c).Barnacles
Q26.
The company and brand positioning must be stated in
Discuss
Answer: (c).positioning statement
Q27.
The kind of strategy which is used by the company to achieve advertising objectives is classified as
Discuss
Answer: (a).advertising strategy
Q28.
According to management guru Peter Drucker, marketing aims to sell
Discuss
Answer: (c).Not already available
Q29.
The tendency to which results of innovation are communicated to others is classified as
Discuss
Answer: (c).communicability
Q30.
The person's own living or interacting and acting pattern is classified
Discuss
Answer: (a).lifestyle
Page 3 of 27