Q. Market offerings are offered to

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Q. Swedish furniture giant IKEA targets middle class segment at global scale is an example of

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Q. The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

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Q. The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

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Q. The researcher finds 'what people thinks' with the help of

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Q. The consumer's and society's long run interests are considered in

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Q. The set of vehicles which are used to deliver message to intended audiences is classified as

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Q. The needs of customers are triggered by

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Q. The group which can exert influences on other because of specialized knowledge and skills is called

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Q. The 'inside-out' perspective is referred in

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Q. Marketing can be defined as

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Q. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of

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Q. A need that is aroused up to sufficient level is called

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Q. The second step in marketing research process is

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Q. The customers keeping such information that supports their attitudes towards brand is classified as

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Q. The research based on hypothesis suggestion and problem definition is classified as

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Q. The process of watching customers in natural environment is called

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Q. According to brand personality traits, the 'sophistication' is concluded as brand being

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Q. A company's microenvironment, the ' customer markets' are of

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Q. The social class who rely on relatives for assistance in trouble times and economic support considered as

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