Q. The group which can exert influences on other because of specialized knowledge and skills is called

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Q. The 'inside-out' perspective is referred in

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Q. Marketing can be defined as

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Q. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of

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Q. A need that is aroused up to sufficient level is called

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Q. The second step in marketing research process is

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Q. The customers keeping such information that supports their attitudes towards brand is classified as

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Q. The research based on hypothesis suggestion and problem definition is classified as

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Q. The process of watching customers in natural environment is called

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Q. According to brand personality traits, the 'sophistication' is concluded as brand being

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Q. A company's microenvironment, the ' customer markets' are of

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Q. The social class who rely on relatives for assistance in trouble times and economic support considered as

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Q. The markets in which the market offerings are bought from sellers for reselling purpose are known as

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Q. The personal factors include

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Q. The well-known brand 'Apple' is related to brand personality trait of

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Q. The ads affecting consumer's subconscious minds are classified as

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Q. In macro environment, the 'pressure groups' and 'government agencies' are part of

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Q. The tendency to which experiences of potential customers fits with the innovation is called

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Q. A company's microenvironment, the 'general publics' consists of

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Q. In 'adoption process for new products', the customer seek information in the

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