Q. The markets in which the market offerings are bought from sellers for reselling purpose are known as

View solution

Q. The personal factors include

View solution

Q. The well-known brand 'Apple' is related to brand personality trait of

View solution

Q. The ads affecting consumer's subconscious minds are classified as

View solution

Q. In macro environment, the 'pressure groups' and 'government agencies' are part of

View solution

Q. The tendency to which experiences of potential customers fits with the innovation is called

View solution

Q. A company's microenvironment, the 'general publics' consists of

View solution

Q. In 'adoption process for new products', the customer seek information in the

View solution

Q. The types of consumer buying behavior are

View solution

Q. The mental process in which customer ends up as buyer of a new product is called

View solution

Q. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

View solution

Q. The cultural factors must include

View solution

Q. In social class grouping, the white and blue collar workers with average pay can be classified as

View solution

Q. If product performance exceeds customer expectations, the customer is

View solution

Q. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

View solution

Q. The companies that targets market very narrowly is called

View solution

Q. Niche marketing helps more in

View solution

Q. The Toyota Corporation which produces several different brands of cars is an example of

View solution

Q. The Royal Caribbean hotel chain which targets families and high energy couples is an example of

View solution

Q. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

View solution