Q. According to brand personality traits, the 'sophistication' is concluded as brand being

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Q. A company's microenvironment, the ' customer markets' are of

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Q. The social class who rely on relatives for assistance in trouble times and economic support considered as

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Q. The markets in which the market offerings are bought from sellers for reselling purpose are known as

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Q. The personal factors include

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Q. The well-known brand 'Apple' is related to brand personality trait of

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Q. The ads affecting consumer's subconscious minds are classified as

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Q. In macro environment, the 'pressure groups' and 'government agencies' are part of

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Q. The tendency to which experiences of potential customers fits with the innovation is called

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Q. A company's microenvironment, the 'general publics' consists of

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Q. In 'adoption process for new products', the customer seek information in the

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Q. The types of consumer buying behavior are

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Q. The mental process in which customer ends up as buyer of a new product is called

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Q. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

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Q. The cultural factors must include

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Q. In social class grouping, the white and blue collar workers with average pay can be classified as

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Q. If product performance exceeds customer expectations, the customer is

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Q. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

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Q. The companies that targets market very narrowly is called

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Q. Niche marketing helps more in

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