Q. The needs of customers are triggered by

View solution

Q. The group which can exert influences on other because of specialized knowledge and skills is called

View solution

Q. The 'inside-out' perspective is referred in

View solution

Q. Marketing can be defined as

View solution

Q. Segmentation of international market considering the factors such as receptivity of foreign firms is an example of

View solution

Q. A need that is aroused up to sufficient level is called

View solution

Q. The second step in marketing research process is

View solution

Q. The customers keeping such information that supports their attitudes towards brand is classified as

View solution

Q. The research based on hypothesis suggestion and problem definition is classified as

View solution

Q. The process of watching customers in natural environment is called

View solution

Q. According to brand personality traits, the 'sophistication' is concluded as brand being

View solution

Q. A company's microenvironment, the ' customer markets' are of

View solution

Q. The social class who rely on relatives for assistance in trouble times and economic support considered as

View solution

Q. The markets in which the market offerings are bought from sellers for reselling purpose are known as

View solution

Q. The personal factors include

View solution

Q. The well-known brand 'Apple' is related to brand personality trait of

View solution

Q. The ads affecting consumer's subconscious minds are classified as

View solution

Q. In macro environment, the 'pressure groups' and 'government agencies' are part of

View solution

Q. The tendency to which experiences of potential customers fits with the innovation is called

View solution

Q. A company's microenvironment, the 'general publics' consists of

View solution