Q. The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

View solution

Q. The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

View solution

Q. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

View solution

Q. According to competitive positions, the main focus of market follower strategy is to

View solution

Q. Market offering can be combination of

View solution

Q. Considering competitive positions, the company with the largest share in market in its industry is classified as

View solution

Q. The customer driven marketing strategy is another name of

View solution

Q. In an industry, the group of firm which follows the similar strategy is classified as

View solution

Q. According to competitive positions, the main focus of market leader strategy is to

View solution

Q. The Company wants to nurture, retain and grow its customer of the customer group called

View solution

Q. In 'stages of adoption process', the customer decides to become regular user in

View solution

Q. Segmentation of international markets on the basis of stability of governments is included in

View solution

Q. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

View solution

Q. The market segments must be

View solution

Q. The adopter group 'laggards' are

View solution

Q. The social class group which earns through exceptional ability is best classified as

View solution

Q. The 'undifferentiated marketing' is also called as

View solution

Q. The Market consists of

View solution

Q. The customers of smaller banks are considered as example of

View solution

Q. The company and brand positioning must be stated in

View solution