Q. In 'stages of adoption process', the customer decides to become regular user in

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Q. Segmentation of international markets on the basis of stability of governments is included in

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Q. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

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Q. The market segments must be

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Q. The adopter group 'laggards' are

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Q. The social class group which earns through exceptional ability is best classified as

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Q. The 'undifferentiated marketing' is also called as

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Q. The Market consists of

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Q. The customers of smaller banks are considered as example of

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Q. The company and brand positioning must be stated in

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Q. The kind of strategy which is used by the company to achieve advertising objectives is classified as

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Q. According to management guru Peter Drucker, marketing aims to sell

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Q. The tendency to which results of innovation are communicated to others is classified as

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Q. The person's own living or interacting and acting pattern is classified

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Q. Market offerings are offered to

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Q. Swedish furniture giant IKEA targets middle class segment at global scale is an example of

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Q. The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

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Q. The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

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Q. The researcher finds 'what people thinks' with the help of

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Q. The consumer's and society's long run interests are considered in

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