Q. The Company wants to nurture, retain and grow its customer of the customer group called

View solution

Q. In 'stages of adoption process', the customer decides to become regular user in

View solution

Q. Segmentation of international markets on the basis of stability of governments is included in

View solution

Q. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

View solution

Q. The market segments must be

View solution

Q. The adopter group 'laggards' are

View solution

Q. The social class group which earns through exceptional ability is best classified as

View solution

Q. The 'undifferentiated marketing' is also called as

View solution

Q. The Market consists of

View solution

Q. The customers of smaller banks are considered as example of

View solution

Q. The company and brand positioning must be stated in

View solution

Q. The kind of strategy which is used by the company to achieve advertising objectives is classified as

View solution

Q. According to management guru Peter Drucker, marketing aims to sell

View solution

Q. The tendency to which results of innovation are communicated to others is classified as

View solution

Q. The person's own living or interacting and acting pattern is classified

View solution

Q. Market offerings are offered to

View solution

Q. Swedish furniture giant IKEA targets middle class segment at global scale is an example of

View solution

Q. The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

View solution

Q. The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

View solution

Q. The researcher finds 'what people thinks' with the help of

View solution