Q. The primary data which is gathered by observing relevant actions and people is called

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Q. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

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Q. The international markets can be segmented on the basis of factors such as

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Q. Considering competitive positions, the company which serves small customer segments that remain ignored by other companies in industry is classified as

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Q. The 'Fit and Polish' consumers seek benefits balance between function and style is an example of

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Q. The process of assessing objectives, strengths, weaknesses, strategies and reaction patterns of competitors is classified as

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Q. The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as

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Q. According to competitive positions, the main focus of market follower strategy is to

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Q. Market offering can be combination of

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Q. Considering competitive positions, the company with the largest share in market in its industry is classified as

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Q. The customer driven marketing strategy is another name of

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Q. In an industry, the group of firm which follows the similar strategy is classified as

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Q. According to competitive positions, the main focus of market leader strategy is to

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Q. The Company wants to nurture, retain and grow its customer of the customer group called

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Q. In 'stages of adoption process', the customer decides to become regular user in

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Q. Segmentation of international markets on the basis of stability of governments is included in

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Q. The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

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Q. The market segments must be

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Q. The adopter group 'laggards' are

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Q. The social class group which earns through exceptional ability is best classified as

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