Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 10 of 12

Q91.
The forth step in personal selling process after completion of step consisting of approach is to
Discuss
Answer: (d).present and demonstrate
Q92.
The strategic business unit with low market share and high market growth is considered as
Discuss
Answer: (d).Question marks
Q93.
The pricing strategy used to set prices of the products that are must be used with the main product is called
Discuss
Answer: (d).captive product pricing
Q94.
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by
Discuss
Answer: (a).Cost of investment on marketing
Q95.
The number of intermediaries that made products or services available to final customer are classified as
Discuss
Answer: (c).channel levels
Q96.
The new product pricing strategy through which the companies set lower prices to gain large market share is classified as
Discuss
Answer: (c).penetration pricing
Q97.
The SBU's considered as 'Cash Cows' requires
Discuss
Answer: (b).Less investments
Q98.
In business buying process, the group who manage and control information flow is classified as
Discuss
Answer: (d).gatekeeper
Q99.
The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as
Discuss
Answer: (d).order-routine specification
Q100.
In business buying process, the one who uses the product is called
Discuss
Answer: (a).user
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