Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 7 of 12

Q61.
The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as
Discuss
Answer: (b).trade promotion
Q62.
The last step in personal selling process is
Discuss
Answer: (b).follow up
Q63.
The demand of business buyers is derived from
Discuss
Answer: (a).final consumer demand
Q64.
The pricing strategy in which the products are differentiated on the basis of value added features is classified as
Discuss
Answer: (c).value added pricing
Q65.
The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as
Discuss
Answer: (d).territorial sales force structure
Q66.
The employees of company can also contribute in idea generation and this source can be best classified as
Discuss
Answer: (a).internal idea sources
Q67.
The promotional products used in consumer promotion are also classified as
Discuss
Answer: (b).advertising specialties
Q68.
The products that are bought without detailed comparisons are best classified as
Discuss
Answer: (d).convenient products
Q69.
The logistic network through which the unwanted or excess products by resellers or consumers is classified as
Discuss
Answer: (d).reverse distribution
Q70.
The value creating activities carried by internal departments of company are classified as
Discuss
Answer: (a).Value chain