Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 11 of 12

Q101.
The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as
Discuss
Answer: (a).promotional pricing
Q102.
The second step in new product development is
Discuss
Answer: (c).idea screening
Q103.
In business buying process, the group having informal or formal power of approving suppliers is classified as
Discuss
Answer: (c).decider and gatekeeper
Q104.
According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of
Discuss
Answer: (b).win
Q105.
The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as
Discuss
Answer: (b).zone pricing
Q106.
Public relations' can be classified as
Discuss
Answer: (d).Promotion
Q107.
The PLC stage in which recently developed product is made available to customers for first time purchase is called
Discuss
Answer: (a).introductory stage
Q108.
The standard shape of curve of product life cycle is mostly followed by
Discuss
Answer: (b).product forms
Q109.
The 'marketing strategy statement' first part consists of
Discuss
Answer: (a).target market
Q110.
In the product life cycle, the decline stage consists of
Discuss
Answer: (d).declining sales
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