Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 4 of 12

Q31.
In business markets the demand is more
Discuss
Answer: (b).inelastic
Q32.
If the variable cost is $40 for and the fixed cost is $20 then the total cost is
Discuss
Answer: (d).$60
Q33.
The second step of personal selling process after completion of prospecting and qualifying is to
Discuss
Answer: (d).pre-approach
Q34.
The process of planning, analyzing, controlling and implementing the activities of sales force is classified as
Discuss
Answer: (c).sales force management
Q35.
As soon as the ideas are shortlisted, the best idea leads to development of
Discuss
Answer: (a).product concept
Discuss
Answer: (b).outside sales force
Q37.
The large societal forces that affects organizations close factors are known as
Discuss
Answer: (b).Macro environment
Q38.
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is
Discuss
Answer: (b).$300,000
Q39.
The cost based pricing strategy is also called
Discuss
Answer: (a).product driven
Q40.
In BCG growth share matrix, the horizontal axis represents
Discuss
Answer: (b).Relative market share
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