Markets and Buyer Behavior MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Markets and Buyer Behavior, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Markets and Buyer Behavior MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Markets and Buyer Behavior mcq questions that explore various aspects of Markets and Buyer Behavior problems. Each MCQ is crafted to challenge your understanding of Markets and Buyer Behavior principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Markets and Buyer Behavior MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Markets and Buyer Behavior. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Markets and Buyer Behavior knowledge to the test? Let's get started with our carefully curated MCQs!

Markets and Buyer Behavior MCQs | Page 2 of 12

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Q11.
The sales in maturity stage of product life cycle are recorded as
Discuss
Answer: (c).very peaked
Q12.
The set of distinctive and basic modes of expression is called
Discuss
Answer: (a).styles
Q13.
The market which is divided on the basis of 'income scale and family size of customers' is an example of
Discuss
Answer: (b).demographic segmentation
Q14.
A company's microenvironment, the 'citizen-action publics' consists of
Discuss
Answer: (a).minority groups
Discuss
Answer: (a).full positioning
Q16.
A company's microenvironment, the 'local publics' consists of
Discuss
Answer: (c).Community organizations
Q17.
For marketing success, it is required to build relationships with
Discuss
Answer: (d).All of above
Q18.
The Macro environment of any company or organization includes
Discuss
Answer: (d).Both a and b
Q19.
The 'idea generation' stage in new product development process does not include
Discuss
Answer: (d).on-boarding
Q20.
The systematic planning for new products and customer driven strategy must be created for
Discuss
Answer: (d).all of above