Q. The market which is divided on the basis of 'income scale and family size of customers' is an example of

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Q. A company's microenvironment, the 'citizen-action publics' consists of

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Q. The 'value proposition' is called brands

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Q. A company's microenvironment, the 'local publics' consists of

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Q. For marketing success, it is required to build relationships with

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Q. The Macro environment of any company or organization includes

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Q. The 'idea generation' stage in new product development process does not include

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Q. The systematic planning for new products and customer driven strategy must be created for

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Q. The Apple customers who keeps buying same brand in every purchase is an example of

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Q. A company's internal environment considers

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Q. The economies that offer great opportunities are classified as

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Q. The VF Corporation offering more than thirty premium brands is an example of

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Q. A company's microenvironment, the 'financial publics' consists of

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Q. The study of human population in context of gender, race and occupation is called

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Q. The generation born following 'baby boomers' is known as

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Q. The kind of cost which does not vary with the level of production of company or level of sales is classified as

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Q. The Macro environment includes

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Q. The third step in new product development is

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Q. In business markets the demand is more

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Q. If the variable cost is $40 for and the fixed cost is $20 then the total cost is

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