Q. The generation born following 'baby boomers' is known as

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Q. The kind of cost which does not vary with the level of production of company or level of sales is classified as

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Q. The Macro environment includes

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Q. The third step in new product development is

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Q. In business markets the demand is more

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Q. If the variable cost is $40 for and the fixed cost is $20 then the total cost is

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Q. The second step of personal selling process after completion of prospecting and qualifying is to

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Q. The process of planning, analyzing, controlling and implementing the activities of sales force is classified as

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Q. As soon as the ideas are shortlisted, the best idea leads to development of

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Q. The field sales force is also called as

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Q. The large societal forces that affects organizations close factors are known as

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Q. If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is

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Q. The cost based pricing strategy is also called

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Q. In BCG growth share matrix, the horizontal axis represents

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Q. The business buying situation in which the buyer reorders same order again and again on routine basis is

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Q. The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as

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Q. The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as

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Q. The customers of products or services in product life cycles introductory stage are classified as

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Q. The pricing strategy in which the company determines price it will make the targeted return is classified as

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Q. The process of introducing a new product into market is called

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