Q. The customers of products or services in product life cycles introductory stage are classified as

View solution

Q. The pricing strategy in which the company determines price it will make the targeted return is classified as

View solution

Q. The process of introducing a new product into market is called

View solution

Q. The 'Millennial' are also classified as

View solution

Q. The marketing services agencies includes

View solution

Q. If the fixed cost is $250000, variable cost is $30 and price is $40

View solution

Q. All the individuals and units involved in purchasing process are classified as

View solution

Q. The Macro environment does not includes

View solution

Q. A company's microenvironment, the 'media publics' consists of

View solution

Q. The roughly and detailed estimation of market size, product price and development costs is classified as

View solution

Q. The pricing strategy in which the standard markup is added into the cost of market offering is classified as

View solution

Q. The perceptions of the customer about the value of products are considered to set the

View solution

Q. In business buying process, the group who furnish the information to evaluate alternatives is classified as

View solution

Q. The business buying process starts with the

View solution

Q. The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as

View solution

Q. The close factors affecting the company's ability to serve its customers are referred as

View solution

Q. The whole sellers and retailers buying behavior is classified as

View solution

Q. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as

View solution

Q. The last step in personal selling process is

View solution

Q. The demand of business buyers is derived from

View solution