Q. All the individuals and units involved in purchasing process are classified as

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Q. The Macro environment does not includes

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Q. A company's microenvironment, the 'media publics' consists of

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Q. The roughly and detailed estimation of market size, product price and development costs is classified as

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Q. The pricing strategy in which the standard markup is added into the cost of market offering is classified as

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Q. The perceptions of the customer about the value of products are considered to set the

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Q. In business buying process, the group who furnish the information to evaluate alternatives is classified as

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Q. The business buying process starts with the

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Q. The step of personal selling process in which the sales person learns about potential buyer before making a call for sale is classified as

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Q. The close factors affecting the company's ability to serve its customers are referred as

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Q. The whole sellers and retailers buying behavior is classified as

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Q. The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as

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Q. The last step in personal selling process is

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Q. The demand of business buyers is derived from

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Q. The pricing strategy in which the products are differentiated on the basis of value added features is classified as

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Q. The sales force structure in which a sales representative is assigned to geographical area is allocated to sell product line in specific area is classified as

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Q. The employees of company can also contribute in idea generation and this source can be best classified as

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Q. The promotional products used in consumer promotion are also classified as

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Q. The products that are bought without detailed comparisons are best classified as

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Q. The logistic network through which the unwanted or excess products by resellers or consumers is classified as

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