Q. The most successful products are those which are

View solution

Q. Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called

View solution

Q. Top management sets the company's

View solution

Q. Buying of products by government agencies is classified as

View solution

Q. The resources such as forests and food are known as

View solution

Q. The number of competitors in the decline stage of product life cycle are

View solution

Q. The PLC concept which consists of longest life cycles is classified as

View solution

Q. The strategy that focuses on smaller segments and attract only few competitors is called

View solution

Q. The sales in maturity stage of product life cycle are recorded as

View solution

Q. The set of distinctive and basic modes of expression is called

View solution

Q. The market which is divided on the basis of 'income scale and family size of customers' is an example of

View solution

Q. A company's microenvironment, the 'citizen-action publics' consists of

View solution

Q. The 'value proposition' is called brands

View solution

Q. A company's microenvironment, the 'local publics' consists of

View solution

Q. For marketing success, it is required to build relationships with

View solution

Q. The Macro environment of any company or organization includes

View solution

Q. The 'idea generation' stage in new product development process does not include

View solution

Q. The systematic planning for new products and customer driven strategy must be created for

View solution

Q. The Apple customers who keeps buying same brand in every purchase is an example of

View solution

Q. A company's internal environment considers

View solution