Q. Top management sets the company's

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Q. Buying of products by government agencies is classified as

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Q. The resources such as forests and food are known as

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Q. The number of competitors in the decline stage of product life cycle are

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Q. The PLC concept which consists of longest life cycles is classified as

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Q. The strategy that focuses on smaller segments and attract only few competitors is called

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Q. The sales in maturity stage of product life cycle are recorded as

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Q. The set of distinctive and basic modes of expression is called

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Q. The market which is divided on the basis of 'income scale and family size of customers' is an example of

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Q. A company's microenvironment, the 'citizen-action publics' consists of

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Q. The 'value proposition' is called brands

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Q. A company's microenvironment, the 'local publics' consists of

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Q. For marketing success, it is required to build relationships with

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Q. The Macro environment of any company or organization includes

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Q. The 'idea generation' stage in new product development process does not include

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Q. The systematic planning for new products and customer driven strategy must be created for

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Q. The Apple customers who keeps buying same brand in every purchase is an example of

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Q. A company's internal environment considers

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Q. The economies that offer great opportunities are classified as

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Q. The VF Corporation offering more than thirty premium brands is an example of

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