Marketing Research and Brand Equity MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Research and Brand Equity, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Research and Brand Equity MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Research and Brand Equity mcq questions that explore various aspects of Marketing Research and Brand Equity problems. Each MCQ is crafted to challenge your understanding of Marketing Research and Brand Equity principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Research and Brand Equity MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Research and Brand Equity. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Research and Brand Equity knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Research and Brand Equity MCQs | Page 10 of 31

Q91.
If the points of parity and points of difference are not credible of both categories then the brand is
Discuss
Answer: (b).not legitimate player
Q92.
The attributes or benefits associated to overcome the customer's perceived weakness are classified as
Discuss
Answer: (c).competitive points of parity
Q93.
The brand association which can be made because of internal resources and feasible commitment is classified as
Discuss
Answer: (b).deliverability
Q94.
The brand association which can be made superior and distinctive relevance to competitor's is classified as
Discuss
Answer: (c).differentiability
Q95.
The product or set of product which functions are close substitutes is classified as
Discuss
Answer: (b).category membership
Q96.
The benefits or characteristics that customers strongly attribute with the brand are considered as
Discuss
Answer: (b).points of differences
Q97.
The reliability, innovativeness and resilience are the levels of
Discuss
Answer: (c).services differentiation
Q98.
The communication, inspiration and simplification are the criteria for designing
Discuss
Answer: (d).branding mantra
Q99.
The differentiability, deliverability and desirability are considered as
Discuss
Answer: (d).points of differences
Q100.
In brand mantra, the process of making it relevant and meaningful is classified in the dimension of
Discuss
Answer: (b).inspiring