Marketing Research and Brand Equity MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Marketing Research and Brand Equity, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Marketing Research and Brand Equity MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Marketing Research and Brand Equity mcq questions that explore various aspects of Marketing Research and Brand Equity problems. Each MCQ is crafted to challenge your understanding of Marketing Research and Brand Equity principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Marketing Research and Brand Equity MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Marketing Research and Brand Equity. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Marketing Research and Brand Equity knowledge to the test? Let's get started with our carefully curated MCQs!

Marketing Research and Brand Equity MCQs | Page 13 of 31

Discuss
Answer: (a).market dynamics
Q122.
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as
Discuss
Answer: (a).presence
Q123.
The goal of customer relationship management is to produce
Discuss
Answer: (b).high customer equity
Q124.
The measurement of current brand position in the previous years is considered as
Discuss
Answer: (a).brand audits
Q125.
The brand element 'building brand' does not include
Discuss
Answer: (a).adaptable
Q126.
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as
Discuss
Answer: (d).retention
Q127.
The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as
Discuss
Answer: (a).brand audit
Q128.
The value creation practices such as evangelizing and justifying is classified as
Discuss
Answer: (b).impression management
Q129.
The firm uses any existing brand to introduce in market as a new product, the brand is classified as
Discuss
Answer: (a).brand extension
Q130.
The branding strategies alternatively use by the marketer's do not include
Discuss
Answer: (d).variant brands