Q. The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as

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Q. The way of selling in which groups of people are involved from various departments such as finance, engineering and marketing to serve large accounts is called

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Q. The growth share matrix divides SBU's in

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Q. The pricing strategy in which the price set must cover the product cost plus target profit is classified as

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Q. To avoid complex buying situation, the buying of packaged solution from single seller is considered as

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Q. In business buying process, the participants involved are

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Q. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called

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Q. The forth step in personal selling process after completion of step consisting of approach is to

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Q. The strategic business unit with low market share and high market growth is considered as

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Q. The pricing strategy used to set prices of the products that are must be used with the main product is called

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Q. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

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Q. The number of intermediaries that made products or services available to final customer are classified as

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Q. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as

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Q. The SBU's considered as 'Cash Cows' requires

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Q. In business buying process, the group who manage and control information flow is classified as

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Q. The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as

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Q. In business buying process, the one who uses the product is called

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Q. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

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Q. The second step in new product development is

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Q. In business buying process, the group having informal or formal power of approving suppliers is classified as

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