Q. The strategy to integrate larger gains with smaller losses involved

View solution

Q. A person, who offers informal reviews or advice about specific category is called as

View solution

Q. An unlimited and permanent repository of useful information is classified as

View solution

Q. The consumer's seek, for the answer of 'how we like to view ourselves' is a concept named by

View solution

Q. The process of learning the differences from similar stimulus and adjusting responses accordingly is classified as

View solution

Q. According to expectancy model, the redesigning of the whole product is classified as

View solution

Q. Step in the information search in the buying process, the milder search state is classified as

View solution

Q. The persuasion route based on customer rational consideration and buying diligence is explained in

View solution

Q. The parents and siblings are the part of

View solution

Q. The 'selective distortion' and 'selective attention' are the types of

View solution

Q. The concept which defines the 'person' and it's interaction with the environment is classified as

View solution

Q. A group whose values and behaviors are rejected by individuals is classified as

View solution

Q. The failure of any product, that can have health risk for user is classified as

View solution

Q. The groups that people think to join are classified as

View solution

Q. The way how information taken out from customer's memory or mind is classified as

View solution

Q. The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as

View solution

Q. The process of doing two or more tasks at a single time is called

View solution

Q. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as

View solution

Q. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as

View solution

Q. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of

View solution