Q. The use of mental shortcuts or use of thumb rules in buying products are classified as

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Q. The function of closeness between product's performance and product expectation is classified as

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Q. The more intense the product's positivism, the customer is closer to us, then the customer can adjust

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Q. The two-factor theory is proposed by

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Q. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of

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Q. The information which is collected from sales dealers, sales displays and advertising is classified as

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Q. The persuasion of goal with less or more vigor objectives is classified as

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Q. The motivation, learning and perception all are included in

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Q. When the customers possess sufficient ability and motivation, they always follow

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Q. The process of tracing customer's motivation from instrumental to terminal ones is classified as

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Q. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as

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Q. The changes in behavior occur because of some experiences is classified as

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Q. The factors that influence the purchase decision and purchase intention are

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Q. The criteria or standard of how marketing offering meet the initial demand is classified as

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Q. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as

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Q. The 'expectancy value model' is classified as

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Q. The process of where, when and how information gets into person's memory is called

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Q. The person's activities that are expected from him to perform are classified as

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Q. The effect of references, family and statuses are classified as

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Q. The representative heuristic and availability heuristic are the types of

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