Question

A written document that summarizes the marketing objectives and how to achieve them is called

a.

corporate plan

b.

strategic plan

c.

marketing plan

d.

marketing objective

Answer: (c).marketing plan

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. A written document that summarizes the marketing objectives and how to achieve them is called

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The third phase of value creation sequence is

Q. Most of the time, the company's specialized departments handle the

Q. In the value creation, 'communicating the value' phase includes

Q. The shared values, norms, stories and beliefs characterizing the organization are called

Q. The structure, policies and corporate culture to change business environment are called

Q. The last divisional level for firm's planning is

Q. The process of planning where to allocate the funds of business unit is the part of planning under

Q. The planning of marketing tactics, merchandising and customer services is the part of

Q. The phases in value creation sequence process does not include

Q. The 'value chain' identifies primary activities and

Q. The building of understanding, individual customer offerings and deeper relationships is the part of

Q. In the value creation, 'providing the value' phase includes

Q. Activities in the value chain's support are included

Q. The process of defining the focus of selling to potential market is called

Q. The 'product-development strategy' is used to gain market share

Q. The second phase of value creation sequence is

Q. The rental car services and hotels sometime offer mutual discount is an example of

Q. The value creation process and value delivery sequence can be divided into

Q. The 'market-penetration strategy' is used to gain market share in

Q. According to VALS framework, the consumer's dimension groups having high resources do not include

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!