Question

The mean of persuasion in elaboration likelihood model is

a.

peripheral route

b.

elaboration route

c.

value route

d.

likelihood route

Answer: (a).peripheral route

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The mean of persuasion in elaboration likelihood model is

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The customer having sufficient time in buying and having proper knowledge about the product, in this case the customers follow

Q. The techniques such as sentence completion and word association are classified as

Q. The points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as

Q. The distinguishing psychological traits that lead to responses to environmental stimuli are classified as

Q. A person's pattern of living and as expressed in activities and opinions is best classified as

Q. The use of mental shortcuts or use of thumb rules in buying products are classified as

Q. The function of closeness between product's performance and product expectation is classified as

Q. The more intense the product's positivism, the customer is closer to us, then the customer can adjust

Q. The two-factor theory is proposed by

Q. The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of

Q. The information which is collected from sales dealers, sales displays and advertising is classified as

Q. The persuasion of goal with less or more vigor objectives is classified as

Q. The motivation, learning and perception all are included in

Q. When the customers possess sufficient ability and motivation, they always follow

Q. The process of tracing customer's motivation from instrumental to terminal ones is classified as

Q. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as

Q. The changes in behavior occur because of some experiences is classified as

Q. The factors that influence the purchase decision and purchase intention are

Q. The criteria or standard of how marketing offering meet the initial demand is classified as

Q. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!