Q. The process of defining customer focuses on selling a product to existing market is called

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Q. For the planning of period, the development of specific goals is called

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Q. The planning of target market and value proposition of firm is the part of

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Q. When two companies join hands to market new or complementary products, it is best classified as

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Q. The analysis of strengths and weaknesses are included in

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Q. The list of company's major strategic alliances do not include

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Q. The approving of orders, shipping of goods on time and payment of collection is the part of

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Q. The 'market-development strategy' is used to gain market share

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Q. All the activities that define the target markets and potential customer's is the part of

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Q. The 'chain of value' identifies

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Q. The organizational levels in a Company are

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Q. The 'operations, sales and services' are the part of firm's value chain

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Q. The 'core competency' does not consider

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Q. The 'diversification strategy' is used to gain market share in

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Q. A game plan for achieving goals is called

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Q. The first level of planning starts with

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Q. The levels involve in marketing plan are

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Q. The strategic plan to carry activities for profitable business unit is the activity of

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Q. The Company's core business process includes

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Q. In the value creation, 'choosing the value' phase includes

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