Q. The organizational levels in a Company are

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Q. The 'operations, sales and services' are the part of firm's value chain

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Q. The 'core competency' does not consider

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Q. The 'diversification strategy' is used to gain market share in

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Q. A game plan for achieving goals is called

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Q. The first level of planning starts with

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Q. The levels involve in marketing plan are

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Q. The strategic plan to carry activities for profitable business unit is the activity of

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Q. The Company's core business process includes

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Q. In the value creation, 'choosing the value' phase includes

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Q. The Company licenses to companies for producing its products is classified as

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Q. A challenge that is posed in the absence of defensive marketing leading to lower sales is called

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Q. The 'inbound or outbound logistics' are the part of value chains

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Q. The network of specific suppliers and distributors to create superior value is called

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Q. The strategies such as diversification, penetration and market development are the part of

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Q. The gathered and acted upon information about the market and its offerings is the part of

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Q. A written document that summarizes the marketing objectives and how to achieve them is called

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Q. The third phase of value creation sequence is

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Q. Most of the time, the company's specialized departments handle the

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Q. In the value creation, 'communicating the value' phase includes

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