Q. A challenge that is posed in the absence of defensive marketing leading to lower sales is called

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Q. The 'inbound or outbound logistics' are the part of value chains

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Q. The network of specific suppliers and distributors to create superior value is called

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Q. The strategies such as diversification, penetration and market development are the part of

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Q. The gathered and acted upon information about the market and its offerings is the part of

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Q. A written document that summarizes the marketing objectives and how to achieve them is called

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Q. The third phase of value creation sequence is

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Q. Most of the time, the company's specialized departments handle the

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Q. In the value creation, 'communicating the value' phase includes

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Q. The shared values, norms, stories and beliefs characterizing the organization are called

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Q. The structure, policies and corporate culture to change business environment are called

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Q. The last divisional level for firm's planning is

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Q. The process of planning where to allocate the funds of business unit is the part of planning under

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Q. The planning of marketing tactics, merchandising and customer services is the part of

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Q. The phases in value creation sequence process does not include

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Q. The 'value chain' identifies primary activities and

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Q. The building of understanding, individual customer offerings and deeper relationships is the part of

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Q. In the value creation, 'providing the value' phase includes

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Q. Activities in the value chain's support are included

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Q. The process of defining the focus of selling to potential market is called

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