Q. The network of specific suppliers and distributors to create superior value is called

View solution

Q. The strategies such as diversification, penetration and market development are the part of

View solution

Q. The gathered and acted upon information about the market and its offerings is the part of

View solution

Q. A written document that summarizes the marketing objectives and how to achieve them is called

View solution

Q. The third phase of value creation sequence is

View solution

Q. Most of the time, the company's specialized departments handle the

View solution

Q. In the value creation, 'communicating the value' phase includes

View solution

Q. The shared values, norms, stories and beliefs characterizing the organization are called

View solution

Q. The structure, policies and corporate culture to change business environment are called

View solution

Q. The last divisional level for firm's planning is

View solution

Q. The process of planning where to allocate the funds of business unit is the part of planning under

View solution

Q. The planning of marketing tactics, merchandising and customer services is the part of

View solution

Q. The phases in value creation sequence process does not include

View solution

Q. The 'value chain' identifies primary activities and

View solution

Q. The building of understanding, individual customer offerings and deeper relationships is the part of

View solution

Q. In the value creation, 'providing the value' phase includes

View solution

Q. Activities in the value chain's support are included

View solution

Q. The process of defining the focus of selling to potential market is called

View solution

Q. The 'product-development strategy' is used to gain market share

View solution

Q. The second phase of value creation sequence is

View solution