Q. The 'market-development strategy' is used to gain market share

View solution

Q. All the activities that define the target markets and potential customer's is the part of

View solution

Q. The 'chain of value' identifies

View solution

Q. The organizational levels in a Company are

View solution

Q. The 'operations, sales and services' are the part of firm's value chain

View solution

Q. The 'core competency' does not consider

View solution

Q. The 'diversification strategy' is used to gain market share in

View solution

Q. A game plan for achieving goals is called

View solution

Q. The first level of planning starts with

View solution

Q. The levels involve in marketing plan are

View solution

Q. The strategic plan to carry activities for profitable business unit is the activity of

View solution

Q. The Company's core business process includes

View solution

Q. In the value creation, 'choosing the value' phase includes

View solution

Q. The Company licenses to companies for producing its products is classified as

View solution

Q. A challenge that is posed in the absence of defensive marketing leading to lower sales is called

View solution

Q. The 'inbound or outbound logistics' are the part of value chains

View solution

Q. The network of specific suppliers and distributors to create superior value is called

View solution

Q. The strategies such as diversification, penetration and market development are the part of

View solution

Q. The gathered and acted upon information about the market and its offerings is the part of

View solution

Q. A written document that summarizes the marketing objectives and how to achieve them is called

View solution